When you choose our gentle products, you’re also choosing a gentler world.
JOHNSON’S® formulas are even gentler for baby & parent. Less than 2%* of global cosmetic ingredients meet our standards for baby products, and each has its own special purpose. Products are free of parabens, phthalates, sulfates, soaps, & dyes,† and are made with carefully composed & evaluated fragrances that are free of known & potential allergens.1,2
Our cleansers pass the rigorous NO MORE TEARS® clinical tests, proving them to be as mild & gentle to the eyes as pure water in case of accidental splashes.
So when it comes to making gentle choices, start from the first days. After all, gentle choices now can mean healthier tomorrows.